Selling a Home
Pricing Your Home Correctly
What should you base your asking price on? We explain comparable-sales analysis, reading price per square meter correctly, and the costs of pricing too high or too low.
2 min read
The right price is the one that sells your home within a reasonable time and at the highest achievable price. Too high a price never brings buyers to your door; too low a price leaves money on the table.
Comparable-sales analysis
Collect the per-square-meter prices of homes in the same neighborhood with a similar age, size, and floor. If you're comparing listing prices, factor in room for negotiation; homes that have sat on the market a long time mark the upper edge of the range, not the norm.
Features that raise and lower value
| Factor | General effect |
|---|---|
| Building age and seismic code | New buildings and those built after 2000 carry a clear premium |
| Floor position | Ground and basement floors trade at a discount; middle floors are usually most valuable |
| Size | Smaller apartments have a higher price per square meter |
| Orientation and view | Sea views, green space, and south-facing orientation carry a premium |
| Inside a residential complex, parking, elevator | A premium, though high monthly dues (aidat) can offset it |
| Occupancy permit and title deed status | Lacking an occupancy permit (iskan) or having a shared (hisseli) title creates a clear discount |
The cost of pricing too high
New listings get the most attention on listing sites in their first few weeks. Buyers lost to too high a price during that window don't come back; as a listing ages, buyers start to wonder 'is something wrong with it.' The price cuts that eventually follow can land below what a correctly priced listing would have achieved from the start.
Get an independent value estimate
We're all prone to placing sentimental value on our own home. A licensed appraisal report or a data-driven value estimate helps align your expectations with the market and gives you grounds to back up your position in negotiations.
This content is for general information only and is not a substitute for legal, financial or tax advice. Rates, amounts and legislation can change over time. Confirm current information with the relevant authority or a professional before proceeding with a transaction.